Blog

Steve has just started to display his paintings at Hacketts and at the SOTA Witney gallery in Langdale Gate. The new paints are scenes in the woods around the Cotswolds, the focal point of the trunk is the first distinctive element you see, your eye is then taken into the woods.

This is a great font can Arno Pro we have just used on a project for Evie Willow. We our in process of launching the company to market.

We have have just created the HPi Verification site in WordPress the visual look follows the corporate style we developed on a promotional brochure and exhibition display. www.eucertification.com.

The client said:
“One Hat has lifted the appearance of our organisation and with it our own feeling of self-worth. As we handed out new fliers to be proud of in front of an exhibition stand that drew admiring glances, it was as if our new image brought renewed professionalism to the team. We recommend One Hat to any company wishing to get noticed.”
Alasdair CEO Hpi Verification Services

Cadbury and Nestlé took to court to settle whether Pantone 2685C can be protected as a trade mark.

Cadbury has won a legal battle after Nestlé took it to court, challenging an earlier ruling which gave the former company exclusive use of Pantone 2685C – the particular type of purple used in Dairy Milk packaging. Despite Nestlé arguing that the colour should not be protected as a trade mark, the judge ruled that this particular shade had been linked to the chocolate bar for more than 90 years.

“The importance of this decision for Cadbury cannot be underestimated,” said intellectual property partner in DWF’s food group, Ed Meikle. “Arguably, the colour is one of the chocolate manufacturer’s most important assets and as such, the company would undoubtedly have appealed the decision if it had lost. Perhaps Nestlé was simply testing what is currently acceptable to the Courts; but it must have known that challenging a core asset of its arch rival could be provocative.

“For some time, a single colour has been recognised in law as capable of being a trade mark – but only for a particular colour and for specific products or services. As well as Cadbury’s purple for chocolate, other well known examples include BP’s green for petrol stations, Orange’s orange for mobile phone services and UPS’ brown for parcel delivery services.

“So long as the single colour on its own can indicate the origin of the product or service, then it is likely to be recognised as a trade mark and, most importantly, enable the owner to stop others from using it.” Ed Meikle is a partner in DWF’s food sector group. He specialises in brand protection law, advising household names on the development, management and protection of brands.

http://www.creativematch.com/news/the-colour-purple-a-trademark/101752/

Looking back through time, MGB 50 reproduces in full the 1962 road test by Autocar (which labeled it a ‘superior car to its predecessor); some of the original advertising and marketing; a look at its racing pedigree; production figures; features on its variants and much, much more.

The hardcore MGB fan will also find information on the mighty Costello V8 and how the car captured the imagination of drivers in the US and Australia. But make no mistake; you don’t have to be just a fan of the marque to enjoy its pages, as we’ve made sure it’s of interest to anyone who enjoys old school motoring.

The brochure’s currently being sold through the MG Owners Club and Motoring Classics websites – and will be available at MG Live, held at Silverstone racetrack between 23/24 June this year.

However, if you would like to receive a free copy of MGB 50 just book a meeting with us. You’ll be under no obligation to take things further, but it will give us a chance to discuss your current branding, advertising and marketing position and, of course, you’ll get to take home a great slice of British motoring history.

Have you ever set out on a campaign and only realised once your mailer has been delivered that you don’t know what to do next?

Quite often it’s as simple as picking up the phone and calling the people you’re targeting. Now anyone can make that call, but not everyone can produce the right response.

That’s why we work closely with a number of top telemarketers to ensure our client’s campaigns produce actual results.

If you’d like to learn more, simply contact us.

One Hat Design’s Steve Legge recently took his Yeti (a mountain bike, not a pet) around the Whinlatter and Grizedale trails in the Lake District – pitting himself against some of the best rocky climbs and exhilarating drops in the country.

At just over 20 miles between them the trails aren’t long, but they certainly get the lungs and adrenaline pumping. Unfortunately for Steve he went just before the UK was bathed in sun, with the weekend also giving him a chance to test out his waterproof gear.

http://www.youtube.com/watch?v=-V3LI4mu1Ho&feature=related

The simple answer is yes. Finding and keeping customers is a tough business and the companies that do it best are those that create an emotional link with their clients. Look at the way Apple markets its technology, or the way Virgin successfully moved from music to airlines to financial products.

They’ve created a bond with their customers through branding and so can you. It doesn’t matter how big you are or what you do, by creating a strong brand you’ll attract new customers and keep them coming back.

But a good brand is more than just a fancy logo; it’s about what you stand for, how people perceive you and the way you stand out from the crowd.

We can help you build that brand and then develop imaginative and measurable online and print campaigns to sell it.

We’ve already created successful brands for West Oxfordshire District Council, Guideposts Trust, Love Pork and Peter Jones, and used our marketing skills to help ACNielsen and Cloud Nine Recruitment to name but a few.

Earlier this year Quality English – a network of English language schools – approached us to devise a campaign to underline its global service.

The first thing we did was ask them a lot of questions about themselves and then we moved on to analyse their market. From this we developed a joined-up marketing campaign that enhanced their brand and built awareness of the company across agents and schools worldwide.

Our work reinforced their distinctive reputation and helped
increase there brand awareness.

If you’re fan of great art then you’ll love fine art retailer Oxford Art Prints, which offers high quality fine art prints and canvases from local artists direct to your door.

Among the new artists joining its books are Stuart Roper, Jo Mitchell Long, Katherine Shock and Lowri David.

Oxford Art Prints sells original, limited edition prints signed by the artist and with a 100% money back guarantee.

To browse the catalogue visit www.oxfordartprints.com