Brief:
The objective was to celebrate the variety of bacon cures, to demonstrate the versatility of the product, to position it as a modern ingredient with ‘gastro’ appeal and to maximize editorial coverage.
Solution:
Consumer media information brochure created to support the PR activity leading up to and surrounding the first British Bacon Education Week in February 2007.
Reaction:
Retail support kit was distributed to over 6,000 butchers to support the event