Brief:

Summer Relax is the latest title (21 so far) in a series of consumer media information mailings.

Solution:

Promotional mailer with CD with the key messages of red meat.

Reaction:

In 2005/2006 the titles reached an audience of over 80,000,000 consumers at a coverage value of in excess of £3,000,000. The recipes and messages have been featured in Hello, Delicious, Best, Woman’s Own, Top Sante, Chat, Bella, Ideal Home and many national and regional newspapers.